Too Many Vendors Can Slow Growth. The Right Vendor Strategy Can Accelerate It.

Too Many Vendors Can Slow Growth. The Right Vendor Strategy Can Accelerate It. Most growing companies rely on outside vendors. That is not a problem. In fact, it is often necessary. Few companies can afford to keep every specialty in-house. Marketing, website development, print, signage, promotional products, CRM setup, digital advertising, SEO, content, video, automation, […]

AI Is Not a Strategy. It’s a Tool That Needs One.

AI Is Not a Strategy. It’s a Tool That Needs One. AI has quickly become one of the most talked-about topics in business. Executives are hearing about it everywhere. Sales teams are using it. Marketing teams are experimenting with it. Vendors are building it into their platforms. Employees are trying tools on their own. Competitors […]

The Growth Alignment Brief

The Growth Alignment Brief Slow Growth is an Alignment problem. You probably don’t struggle because you lack ideas. You struggle because too many parts of the business are moving in different directions. Sales is focused on closing business. Marketing is focused on campaigns, content, and brand visibility. Operations is focused on delivery. Vendors are focused […]